Browsing Economic and Management Sciences by Subject "customer"
Now showing items 1-2 of 2
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Measuring customer relationship management in South Africa Banking with specific reference to selected Port Elizabeth customers
(North-West University (South Africa), 2021)The objective of Customer Relationship Management (CRM) is to retain and reward existing customers as well as well as attracting new customers. Factors such as risk of failure and marketing inertia have cause majority of ... -
Measuring the customer service of local restaurants
(North-West University (South Africa), 2020)This study focuses on customer service in the restaurant industry. In the highly competitive environment of the Bult area in Potchefstroom, restaurants need a competitive advantage to survive or outperform their closest ...