Browsing Economic and Management Sciences by Subject "Tourism"
Now showing items 1-10 of 50
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Analysing and forecasting qualified labour demand in the South African hotel accommodation sector
(North-West University (South Africa) , Potchefstroom Campus, 2015)There is no doubt that South Africa is increasingly becoming a popular tourist destination, with this popularity comes the need and demand for skilled human capital. The study of skills development and human capital in all ... -
Appraising the viability of Mafikeng as a tourism destination : a marketing perspective
(2010)Mafikeng is located across the central region of South Africa's North West Province and shares a border with Botswana. In Third World countries, South Africa is included among so called countries with a low participation ... -
Brand loyalty to arts festivals : case of KKNK
(North-West University, 2011)The primary purpose of this study was to determine the status of brand loyalty to art festivals with reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and discussing the role ... -
Community participation in South African tourism products: A case study of Molemane Eye Nature Reserve
(North-West University (South Africa), 2021)Although the government established various policies and strategies to improve community participation in the tourism industry, generally, communities often do not have necessary resources and power to fully participate ... -
A community relations model for the tourism industry
(North-West University, 2010)The primary goal of this study was to construct and test a Community Relations Model (CRM) that may be implemented by policy makers, tourism planners, tourism managers and tourism developers as they develop tourism policies ... -
A conceptual instrument to measure the success of branding in the tourism industry
(North-West University (South Africa) , Potchefstroom Campus, 2015)Several studies have been completed on branding within the tourism industry and it is therefore an active research field. The problem is that all of these studies made use of different measuring instruments to measure ... -
A concessionaire model for food and beverage operations in South African National Parks
(North-West University, 2012)In recent years, protected areas have come under pressure due to the budget cuts of government. As a result, national parks have had to devise strategies by means of which they are able to generate additional revenue, in ... -
A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ... -
A critical assessment of the social impacts of tourism in selected South African communities
(2014)Understanding the social impacts of tourism is important as it enables tourism managers and developers to manage the impacts toward fostering vital community support for the industry. More so the distinction between the ... -
A critical review of e-marketing strategies implemented in the tourism industry of Botswana
(North-West University (South Africa), 2021)The primary goal of this study was to critically review the e-marketing strategies implemented in the tourism industry of Botswana with specific reference to Small Medium Tourism Enterprises (SMTEs). The study envisages ...