Browsing Economic and Management Sciences by Subject "Purchase intention"
Now showing items 1-3 of 3
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The effect of lifestyle and perceived value on the purchase intention of consumers in the cellular industry
(North-West University (South Africa), 2021)Numerous studies have been conducted on consumers’ lifestyles and perceived value of consumers. Marketers and organisations have, however, overlooked the effect that these two terms have on the purchase intention of ... -
Factors influencing South African female generation Y students’ purchase behaviour of beauty products
(North-West University (South Africa), Vaal Triangle Campus, 2016)Fashion is regarded as a significant part of the economy, as the global fashion industry revenue reaches an astounding 1.2 trillion USD annually (Attire Club, 2013). In South Africa, fashion is regarded as an important ... -
Investigating the antecedents and consequences of vehicle buyers' brand attachment behaviour
(North-West University, 2018)The South African automotive industry is faced with the challenge of consumers losing confidence in their vehicle brands and becoming detached from the industry. The present tumultuous economic climate in South Africa, the ...