Now showing items 1-2 of 2

    • Identifying the critical success factors for South Africa as a business tourism destination 

      Marais, Milandrie (North-West University (South Africa) , Potchefstroom Campus, 2016)
      In addition to the growth and availability of business tourism in South Africa there is also an increase in the competition for South Africa as a business tourism destination. Business tourism is an indispensable part of ...
    • Strategies for branding the city of Gaborone 

      Sigwele, Leungo (North-West University (South Africa), 2018)
      City branding is a 21st century phenomenon that has been enthusiastically embraced by cities in high income countries. In emerging markets or developing countries city branding has not received much enthusiasm for arguably ...