Browsing Economic and Management Sciences by Subject "Customer experience"
Now showing items 1-4 of 4
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Customer perception on the effectiveness of customer centric sales channels in a financial cooperation in South Africa
(2014)The main aim of the study was to determine which measurement tool, existing or adapted, would be able to determine the levels of customer centricity within the sales channels of a specific organisation, operating in the ... -
Employing customer experience as a differentiator of purchasing decisions in the industrial sector
(North-West University (South Africa), 2020)Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ... -
Exploring the relationship between customer engagement strategies and brand loyalty
(North-West University (South Africa), 2022)Customer engagement has become more than just a strategy for business or marketing. It empowers the consumer to be engaged throughout their initial interaction and purchase journey. This engagement journey can help a brand ... -
A quality management perspective on customer service in the South African mobile telecommunication industry
(North-West University (South Africa), 2020)The South African mobile telecommunication industry is a highly competitive industry, which is challenged by rapid changes such as declining revenues, price competition, high inflation rates, and increased technological ...