Browsing Economic and Management Sciences by Subject "Customer complaint behaviour"
Now showing items 1-2 of 2
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The influence of culture on customers' complaint behaviour pertaining to service failures
(North-West University, 2010)Organisations are facing increasing pressures in terms of customer service since customers tend to become more demanding as competition within industries increases. In order to succeed in this changing marketplace, ... -
The influence of relationship intention on satisfaction, loyalty and retention following service recovery in the cellular industry
(North-West University, 2014)It is common practice for service providers, such as cell phone network providers, to utilise relationship marketing strategies in an effort to retain their customers and thereby to increase profitability. Customers with ...