Browsing Economic and Management Sciences by Subject "Customer attachment"
Now showing items 1-2 of 2
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Customer attachment and its role in patienthealthcare provider relationships
(North-West University, 2018)Establishing, maintaining and enhancing long-term, profitable patient relationships are essential for hospitals in the competitive South African healthcare market. Hospitals have to focus on customer attachment as a key ... -
Customer attachment: A mediated model for wealth management in South Africa
(North-West University (South Africa), 2020)The need to establish profitable long-term customer relationships intensifies as South African wealth managers compete for a share in the market. To establish and maintain customer relationships, wealth managers and marketing ...