Browsing Economic and Management Sciences by Subject "Arts festival"
Now showing items 1-2 of 2
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Market segmentation of visitors to Aardklop National Arts Festival : a comparison of two methods
(North-West University, 2009)The Aardklop National Arts Festival is one of the three largest arts festivals in South Africa. Arts festivals such as Aardklop are also one of the most rapidly growing events tourism segments. It sustains different forms ... -
The standardisation and validation of a scale to measure the arts' contribution of arts festivals
(2015)The primary goal of the study was to standardise and validate a scale to measure the arts’ contribution of arts festivals. To achieve this goal, four objectives were formulated. First, to study arts’ contribution of arts ...