Browsing Economic and Management Sciences by Author "Schoeman, Wilhelmus Hendrikus"
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Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province
Schoeman, Wilhelmus Hendrikus (North-West University, 2012)Branding and consciously aiming for a certain brand identity has been practised for over four centuries. Irrespective of whether it is a business to consumer or business to business environment, marketing and branding are ...