Browsing Economic and Management Sciences by Author "Jide-Akinwale, Efe"
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Influence of socialisation agents on generation y students' apparel purchasing intentions
Jide-Akinwale, Efe (North-West University, 2013)The global apparel market is an increasingly desirable industry sector for many marketers. The apparel retail industry in South Africa has experienced significant growth since the year 2000. In 2009, South Africans spent ...