Browsing Economic and Management Sciences by Author "Hattingh, Johannes Jakobus Petrus"
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Developing a marketing strategy for ministries in the reformed churches in South Africa
Hattingh, Johannes Jakobus Petrus (North-West University (South Africa), 2022)The concept of religious marketing is foreign to the tradition of the reformed churches. For the older generation, it is completely out of bounds. This study explored why a marketing strategy is necessary, especially with ...