Browsing Economic and Management Sciences by Author "Dalziel, Riané Cherylise"
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Factors influencing South African female generation Y students’ purchase behaviour of beauty products
Dalziel, Riané Cherylise (North-West University (South Africa), Vaal Triangle Campus, 2016)Fashion is regarded as a significant part of the economy, as the global fashion industry revenue reaches an astounding 1.2 trillion USD annually (Attire Club, 2013). In South Africa, fashion is regarded as an important ...