Browsing Economic and Management Sciences by Author "10062858 - Jansen van Rensburg, Louw Renier (Supervisor)"
Now showing items 1-9 of 9
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Analysis of supplier services to small and medium-sized manufacturers in the Northwest Province
Coleman, Leigh_Anne (North-West University (South Africa), 2002)Business logistics is a concept which has shown considerable development in the post-World War II era. The concept of applying logistics as a business function initially emerged during the price wars era and evolved ... -
Customer attachment and its role in patienthealthcare provider relationships
Spies, H. (North-West University, 2018)Establishing, maintaining and enhancing long-term, profitable patient relationships are essential for hospitals in the competitive South African healthcare market. Hospitals have to focus on customer attachment as a key ... -
Customer expectations and satisfaction with fitness facilities in the North–West Province
Beytell, Carinda Christien (North-West University, 2010)One of the major challenges facing service businesses today is the rapidly changing and highly competitive nature of service industries. As a result, customer expectations are also rising quickly. Increased competition in ... -
Customer relationship management in a pharmaceutical company
De Meyer, Christine Frances (North-West University, 2003)In order to develop a relationship with customers, a company must satisfy customers' needs. This study aimed to determine whether the pharmaceutical company's employees' are actually satisfying their customers' needs, ... -
Describing the business decision–making process for evaluating cricket sponsorship proposals
Coetzee, Alida Johanna (2011)One of the major challenges facing cricket unions today is getting adequate funding; on the other hand, one of the challenges facing businesses are the hundreds of unsolicited sponsorship proposals they receive annually. ... -
The effect of lifestyle and perceived value on the purchase intention of consumers in the cellular industry
Swart, Emetia Meria (North-West University (South Africa), 2021)Numerous studies have been conducted on consumers’ lifestyles and perceived value of consumers. Marketers and organisations have, however, overlooked the effect that these two terms have on the purchase intention of ... -
The effect of reference groups and lifestyle on the buying behaviour of Singletons
Groenewald, L. (North-West University (South Africa), 2019)Numerous studies have been conducted on consumers' buying behaviour, socio-demographics as well as the psychographic dimensions of married people and traditional familial set-ups. Marketers and organisations have, however, ... -
Integrated customer experience management at the North–West University
Le Roux, Abraham Albertus (North-West University, 2011)Higher education institutions (HEIs) are facing greater challenges in the modern era as a result of globalization, advancement in new technologies and the worldwide recession. As a result of these factors, as well as a ... -
A strategy for measuring the place marketing performance of business improvement districts in South Africa
Goldberg, R.H. (North-West University, 2018)Businesses in city centres are increasingly faced with the problem of attracting customers due to competition from suburban shopping centres, high levels of crime and grime, and the inability of local municipalities to ...