Browsing by Advisor/Supervisor
Now showing items 1-4 of 4
-
Determining generation Y's customer satisfaction, brand loyalty and relationship intention towards smart phone brands
(2014)Competition in the smart phone market is fierce and despite the high market growth, smart phone manufacturers find it difficult to maintain their market share. Generation Y consumers generally have a good command of ... -
The influence of boutique store atmosphere on customer satisfaction, store loyalty and repurchase intention
(2015)The global fashion retail industry has been characterised by fierce competition for numerous years. Boutiques face increasing pressure to distinctly differentiate themselves from competing retail stores offering fashion ... -
The interrelationship between selected customer relationship management initiatives, customer satisfaction and behavioural intention
(North-West University, 2013)South African short-term insurers are finding it increasingly more difficult to maintain their market value amidst unpredictable and erratic economic conditions. In addition, the short-term insurance industry is faced with ... -
Investigating online complaint intention and service recovery expectations of clothing retail customers
(2014)The retail industry is faced with increased customer service demands and a competitive market environment. For retailers to survive in a competitive marketplace, a customer orientation is vital in order to establish and ...