Browsing by Advisor/Supervisor
Now showing items 1-15 of 15
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Analysis of supplier services to small and medium-sized manufacturers in the Northwest Province
(North-West University (South Africa), 2002)Business logistics is a concept which has shown considerable development in the post-World War II era. The concept of applying logistics as a business function initially emerged during the price wars era and evolved ... -
Bemarking van kunsmis deur Noordwes Koöperasie
(North-West University (South Africa), 1993)INTRODUCTION The fertilizer industry in South Africa has proven itself as an important independent industry which supplies fertilizer to crop farmers as a production input. Unfavourable climatic conditions with ... -
Customer attachment and its role in patienthealthcare provider relationships
(North-West University, 2018)Establishing, maintaining and enhancing long-term, profitable patient relationships are essential for hospitals in the competitive South African healthcare market. Hospitals have to focus on customer attachment as a key ... -
Customer expectations and satisfaction with fitness facilities in the North–West Province
(North-West University, 2010)One of the major challenges facing service businesses today is the rapidly changing and highly competitive nature of service industries. As a result, customer expectations are also rising quickly. Increased competition in ... -
Customer relationship management in a pharmaceutical company
(North-West University, 2003)In order to develop a relationship with customers, a company must satisfy customers' needs. This study aimed to determine whether the pharmaceutical company's employees' are actually satisfying their customers' needs, ... -
Customer retention in the South African domestic passenger airline industry
(North-West University, 2008)While domestic passenger airlines in South Africa continue to conduct their business in a very competitive environment, their passengers are becoming more consciously aware of competitor offerings and are thus beginning ... -
Describing the business decision–making process for evaluating cricket sponsorship proposals
(2011)One of the major challenges facing cricket unions today is getting adequate funding; on the other hand, one of the challenges facing businesses are the hundreds of unsolicited sponsorship proposals they receive annually. ... -
The effect of lifestyle and perceived value on the purchase intention of consumers in the cellular industry
(North-West University (South Africa), 2021)Numerous studies have been conducted on consumers’ lifestyles and perceived value of consumers. Marketers and organisations have, however, overlooked the effect that these two terms have on the purchase intention of ... -
The effect of reference groups and lifestyle on the buying behaviour of Singletons
(North-West University (South Africa), 2019)Numerous studies have been conducted on consumers' buying behaviour, socio-demographics as well as the psychographic dimensions of married people and traditional familial set-ups. Marketers and organisations have, however, ... -
Energieverbruikspatrone van Swart huishoudings in die Wes-Natal streek voor elektrifisering
(North-West University (South Africa), 1993)The potential of this possible market had to be evaluated, as well as ESKOM's ability to supply and service this new market. To ensure that the market could be successfully serviced, information was gathered, processed ... -
A framework for developing personas as basis for market segmentation in Pretoria spas
(North-West University, 2010)The South African spa market is booming and strong growth rates have been recorded for both revenue and visits between 2002 and 2008. As a result of these growth rates, competition among spas is increasing; spa managers ... -
Integrated customer experience management at the North–West University
(North-West University, 2011)Higher education institutions (HEIs) are facing greater challenges in the modern era as a result of globalization, advancement in new technologies and the worldwide recession. As a result of these factors, as well as a ... -
The living standards measure as a market segmentation tool for selected retailers
(North-West University, 2004)Businesses have realised that they cannot appeal to all consumers in the marketplace. Consumers are too numerous, geographically wide-spread, and too varied in their needs and buying practices. Furthermore, the business ... -
A strategy for measuring the place marketing performance of business improvement districts in South Africa
(North-West University, 2018)Businesses in city centres are increasingly faced with the problem of attracting customers due to competition from suburban shopping centres, high levels of crime and grime, and the inability of local municipalities to ... -
A sustainable internal marketing strategy for the National Parks in Botswana
(North-West University, 2007)Internal marketing is the key to the success of external marketing and therefore to the success and profitability of the organisation, especially the service organisation. Most organisations emphasise only external marketing, ...