Browsing Economic and Management Sciences by Subject "Toerisme"
Now showing items 1-10 of 12
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A conceptual instrument to measure the success of branding in the tourism industry
(North-West University (South Africa) , Potchefstroom Campus, 2015)Several studies have been completed on branding within the tourism industry and it is therefore an active research field. The problem is that all of these studies made use of different measuring instruments to measure ... -
A concessionaire model for food and beverage operations in South African National Parks
(North-West University, 2012)In recent years, protected areas have come under pressure due to the budget cuts of government. As a result, national parks have had to devise strategies by means of which they are able to generate additional revenue, in ... -
A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ... -
A critical assessment of the social impacts of tourism in selected South African communities
(2014)Understanding the social impacts of tourism is important as it enables tourism managers and developers to manage the impacts toward fostering vital community support for the industry. More so the distinction between the ... -
Determinants of foreign direct investment in tourism : the case of Malawi
(2011)Foreign Direct Investment, in spite of several challenges, is hailed as one of the vehicles for economic development, especially in developing countries. In the tourism industry, FDI brings much needed capital, technology, ... -
Determining the key success factors that influence the brand loyalty of restaurant patrons
(North-West University (South Africa) , Potchefstroom Campus, 2015)The tourism industry is the fastest growing industry above all other industries and has an impact on the economy and the environment as well as the community. The variety of sectors within the tourism industry, and the ... -
The influence of the 2008/2009 economic recession on travel behaviour of visitors to the Kruger National Park
(North-West University, 2010)During the recession period of 2008/2009, global tourism declined by 8%. This was also evident is South Africa with the domestic travel market shrinking by 8% as well. However, this did not apply to the Kruger National ... -
The social impacts of the Mangaung African Cultural Festival : a community perspective
(North-West University (South Africa) , Potchefstroom Campus, 2016)The main goal of this study was to measure the social impacts perceptions of the Mangaung African Cultural Festival (Macufe) from Bloemfontein’s community perspective. In order to reach this main goal, the ... -
A spending behaviour model for selected South African arts festivals
(2014)Arts festivals form a large part of the South African culture originally as many local communities began to share their culture with visitors by means of arts festivals. This has grown into a large industry that has ... -
Towards a spectator loyalty model for soccer clubs in South Africa
(North-West University (South Africa) , Potchefstroom Campus, 2015)Understanding loyalty in marketing is important as it can enable soccer clubs to manage the impact on fostering vital spectators and communities support for the sport industry. More importantly, soccer club managers need ...