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Measuring the brand loyalty of customers towards online booking platforms
(North-West University (South Africa), 2020)
This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study while the Moolla and Bisschoff brand loyalty model was used to measure ...
Developing a model to measure academic performance at private higher education institutions
(North-West University (South Africa), 2020)
The South African public higher education system is not able to absorb the increase in demand for higher education, and this is an opportunity for private higher education institutions to assist and fill the skills gap. ...