Now showing items 1-2 of 2
Developing a post-harvest market model for maize in South Africa
(North-West University (South Africa), 2021)
This paper aims to develop a post-harvest marketing model, tailored to the bespoke requirements of Vlakvlei Boerdery (Pty) Ltd, with the earmark of utilising its private grain handling and storage facilities to the fullest. ...
Assessing the influence of radio advertising on consumer purchasing decisions
(North-West University (South Africa), 2020)
Radio advertising is an advertising platform that has been used by brands, products and services since 1922. The influence of radio advertising on a consumer’s purchase decision is tough to determine, the research that is ...