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Exploring the relationship between customer engagement strategies and brand loyalty
(North-West University (South Africa), 2022)
Customer engagement has become more than just a strategy for business or marketing. It empowers the consumer to be engaged throughout their initial interaction and purchase journey. This engagement journey can help a brand ...
Employing customer experience as a differentiator of purchasing decisions in the industrial sector
(North-West University (South Africa), 2020)
Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ...