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Exploring the relationship between customer engagement strategies and brand loyalty
(North-West University (South Africa), 2022)
Customer engagement has become more than just a strategy for business or marketing. It empowers the consumer to be engaged throughout their initial interaction and purchase journey. This engagement journey can help a brand ...
Die gebruik van besigheidsintellegensie in bestuursbesluitneming in landbouverkope
(North-West University (South Africa), 2022)
The flow of information within a company should be one of the most important managerial functions that the company occupies itself with. (Arnott et al., 2017). For this reason the development of Business Intelligence (BI) ...