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Developing segment-specific business models for agricultural crop protection distributors in South Africa
(North-West University (South Africa), 2021)
Agriculture faces several challenges these days, most notably is the worldwide key challenge of providing sustainable food supply and agricultural systems to a population that is expected to grow to 10 billion by the year ...
Determining the effect of mergers and acquisitions in the agricultural supply sector
(North-West University (South Africa), 2021)
This study investigates the effect of mergers and acquisitions on the agricultural supply
sector within South Africa. In 1998, a total of 25 agricultural supply companies serviced the
South African agricultural industry. ...
Developing a post-harvest market model for maize in South Africa
(North-West University (South Africa), 2021)
This paper aims to develop a post-harvest marketing model, tailored to the bespoke requirements of Vlakvlei Boerdery (Pty) Ltd, with the earmark of utilising its private grain handling and storage facilities to the fullest. ...
Exploring the relationship between customer engagement strategies and brand loyalty
(North-West University (South Africa), 2022)
Customer engagement has become more than just a strategy for business or marketing. It empowers the consumer to be engaged throughout their initial interaction and purchase journey. This engagement journey can help a brand ...
Die gebruik van besigheidsintellegensie in bestuursbesluitneming in landbouverkope
(North-West University (South Africa), 2022)
The flow of information within a company should be one of the most important managerial functions that the company occupies itself with. (Arnott et al., 2017). For this reason the development of Business Intelligence (BI) ...
Assessing the use of technology in the fashion industry
(North-West University (South Africa), 2020)
This study investigates the relationships between the fashion industry and developing technologies in South Africa. The study further determines the advantages and disadvantages of adopting these technologies in the fashion ...
Measuring the service quality of holiday accommodation in the Limpopo province
(North-West University (South Africa), 2020)
Service quality is, and has always been the backbone of the leisure and accomodation industry. Accommodation requires high standards of excellence.This study investigates the service quality of holiday accommodation at ...
Measuring the brand loyalty of customers towards online booking platforms
(North-West University (South Africa), 2020)
This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study while the Moolla and Bisschoff brand loyalty model was used to measure ...
Measuring the customer service of local restaurants
(North-West University (South Africa), 2020)
This study focuses on customer service in the restaurant industry. In the highly competitive environment of the Bult area in Potchefstroom, restaurants need a competitive advantage to survive or outperform their closest ...
Employing customer experience as a differentiator of purchasing decisions in the industrial sector
(North-West University (South Africa), 2020)
Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ...