Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ...

Radio advertising is an advertising platform that has been used by brands, products and services since 1922. The influence of radio advertising on a consumer’s purchase decision is tough to determine, the research that is ...

Customer engagement has become more than just a strategy for business or marketing. It empowers the consumer to be engaged throughout their initial interaction and purchase journey. This engagement journey can help a brand ...

The flow of information within a company should be one of the most important managerial functions that the company occupies itself with. (Arnott et al., 2017). For this reason the development of Business Intelligence (BI) ...