Convenience stores are playing a pivotal role in the contribution to profitability in the fuels retail environment. In order to increase market share that will lead to increased profits it is imperative to provide excellent ...

The South African private healthcare industry is a very competitive market. The three key role players in this industry all market themselves as institutions that provide quality care and service. As a result of this ...

There is currently no strategic marketing plan for stud or commercial breeders of the Drakensberger breed of cattle in South Africa. This study aims to determine what strategic marketing plans can be employed that could ...

Even a well planned marketing strategy may fail if a country or region goes through a rapid business decline. As consumers' income drops, they must shift their spending patterns. They may have to simply do without some ...

The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer ...

The purpose of this study was to investigate the brand management of a motor manufacturing company. The study set out to establish what the most important elements are that contribute towards a successful brand and to ...

Chronic diseases of lifestyle (CDLs) are on the increase in South Africa and appears to be increasing the financial burden on the economy. Biokinetics is a health profession addressing CDL, with exercise as the treatment ...

Brand loyalty represents an important asset to any business. While a considerable amount of research focuses on brand loyalty, empirical tests on the brand loyalty influences in the agribusiness environment have not been ...

In this study brand loyalty of pharmaceutical livestock products among commercial farmers was measured. The purpose of the study was to assist agribusinesses to identify the dominant determinant when commercial farmers ...

The study investigated the cognitive opinions expressed by consumers in an online shopping environment in the sport supplementation industry as well as the influence certain factors identified through literature, had on ...