Radio advertising is an advertising platform that has been used by brands, products and services since 1922. The influence of radio advertising on a consumer’s purchase decision is tough to determine, the research that is ...

Customer engagement has become more than just a strategy for business or marketing. It empowers the consumer to be engaged throughout their initial interaction and purchase journey. This engagement journey can help a brand ...

The flow of information within a company should be one of the most important managerial functions that the company occupies itself with. (Arnott et al., 2017). For this reason the development of Business Intelligence (BI) ...