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Now showing items 11-20 of 90
The measurement of the employee–brand relationship in the mining industry
(North-West University, 2012)
The study was aimed at measuring the employee-brand relationship in a mining company. The main reasons for the leading position of South African mining companies’, especially in the Ferro alloys industry was due to the ...
South African parents' perception of television food advertising directed at children
(North-West University, 2010)
Advertising to children has received regular focus since 1961, yet it remains a
controversial topic. When people speak about advertising to children, they are
frequently discussing food advertising. Recent concerns about ...
A framework to measure customers' perceptions on the quality of red meat
(North-West University, 2010)
This preliminary study investigated the factors which influence consumer choice of beef. A questionnaire and sensory evaluation considered the level of importance which consumers attached to the sensory (intrinsic attributes) ...
Funeral policy conversion within AVBOB Mutual Assurance Society
(North-West University, 2007)
This study explores the key reasons for the high cash claims at funeral policy claim stage within AVBOB Mutual Assurance Society and investigates whether the efforts on the side of the insurance and services divisions ...
Customer service quality strategy in the tourism and leisure industry : a case study of Mkabati Nature Reserve
(North-West University, 2006)
Customer defections have been linked to service encounter failure in the tourism, leisure and hospitality industry. This study embraces the idea of improving customer acquisition, retention and satisfaction through proactively ...
The perception of brands and brand value within the developing cultures
(North-West University, 2008)
The fundamental focus of this study is to discover the perception consumers of developing cultures have of brands and brand value. Markets are highly fragmented and is characterised by factors such as a diversity of cultures, ...
A strategic marketing plan for Agricol forage sorghum in South Africa
(North-West University, 2008)
Agricol is a South African seed company that offers a wide range of seed products that includes sunflower, maize, pastures and turf grasses. The addition of a new sweet forage sorghum hybrid to the current forage sorghum ...
'n Ondersoek van die beeld van Hoërskool Transvalia
(North-West University, 2011)
The image of a school is mechanism that defines a certain school amongst other schools in the vicinity, as well as the country. The image model developed in this study, can be used as a management tool through which the ...
Measuring service quality in a private hospital
(2013)
The South African health industry can be divided into public and private health institutions. The public health institutions are subsidised by the South African government, whereas the private institutions generate income ...
E–tailing : factors considered in the strategic marketing of an online store
(2013)
The study investigated the cognitive opinions expressed by consumers in an online shopping environment in the sport supplementation industry as well as the influence certain factors identified through literature, had on ...