The fundamental focus of this study is to discover the perception consumers of developing cultures have of brands and brand value. Markets are highly fragmented and is characterised by factors such as a diversity of cultures, ...

The image of a school is mechanism that defines a certain school amongst other schools in the vicinity, as well as the country. The image model developed in this study, can be used as a management tool through which the ...

Agricol is a South African seed company that offers a wide range of seed products that includes sunflower, maize, pastures and turf grasses. The addition of a new sweet forage sorghum hybrid to the current forage sorghum ...

The study deals with the concept of competing in the market with a dual branding strategy against mono-brands. The research, more specifically, examines the market awareness of the brand regarding the company versus the ...

Customer defections have been linked to service encounter failure in the tourism, leisure and hospitality industry. This study embraces the idea of improving customer acquisition, retention and satisfaction through proactively ...

A consumer research panel is a representative collection of individuals whose consumption habits are continually monitored by a marketing research company. It is designed to study the behaviour rather than the attitudes ...

Advertising to children has received regular focus since 1961, yet it remains a controversial topic. When people speak about advertising to children, they are frequently discussing food advertising. Recent concerns about ...

This preliminary study investigated the factors which influence consumer choice of beef. A questionnaire and sensory evaluation considered the level of importance which consumers attached to the sensory (intrinsic attributes) ...

This study explores the key reasons for the high cash claims at funeral policy claim stage within AVBOB Mutual Assurance Society and investigates whether the efforts on the side of the insurance and services divisions ...

The general aim of this study was to develop a strategic plan for a company in the dust suppression industry. Currently there is no formal process documented or analysis done within the company regarding strategic planning ...