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Now showing items 1-10 of 29
The buying behaviour of farmers in the Eastern Free State when purchasing wire products
(North-West University, 2011)
The purpose of this study is to assist wire companies to identify buying behaviour
amongst consumers of their products. For the purpose of this study the product will be
wire products and the specific target market will ...
A framework to measure customers' perceptions on the quality of red meat
(North-West University, 2010)
This preliminary study investigated the factors which influence consumer choice of beef. A questionnaire and sensory evaluation considered the level of importance which consumers attached to the sensory (intrinsic attributes) ...
A model of consumers' perceptions of food additives and consequent purchasing behaviour
(North-West University, 2007)
The primary objective of this study was to apply the Elaboration Likelihood Model of persuasive communication to consumers' perceptions of food additive labelling. The model was used to explain how consumer information ...
The use of clothing labels by female black low–literate consumers
(North-West University, 2012)
Low-literate consumers display distinctive behaviour in the marketplace, and in the first phase of a mixed method study, the aim was to explore the challenges and coping strategies of low-literate clothing consumers. Due ...
Consumer response towards yoghurt that comes with a spoon : product design and consumer behaviour
(North-West University (South Africa), Potchefstroom Campus, 2015)
The study deals with consumer response towards yoghurt that comes with a spoon
concerning product design and consumer behaviour. The study intends to meet the
convenient need of a spoon when eating yoghurt. It will unveil ...
E–tailing : factors considered in the strategic marketing of an online store
(2013)
The study investigated the cognitive opinions expressed by consumers in an online shopping environment in the sport supplementation industry as well as the influence certain factors identified through literature, had on ...
Measuring brand loyalty of pharmaceutical livestock products among commercial farmers
(2014)
In this study brand loyalty of pharmaceutical livestock products among commercial farmers was measured. The purpose of the study was to assist agribusinesses to identify the dominant determinant when commercial farmers ...
Measuring the effect of loyalty programmes on a leading pet food brand
(2014)
Loyalty programmes, used as a tool to improve brand loyalty among consumers,
have grown in popularity in the South African business environment. Loyalty programmes are essential in understanding customers and to keep ...
E-tailing : factors considered in the strategic marketing of an online store
(2013)
The study investigated the cognitive opinions expressed by consumers in an online shopping environment in the sport supplementation industry as well as the influence certain factors identified through literature, had on ...
Brand loyalty of cereal products
(North-West University, 2010)
The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer ...