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Customer service of convenience stores
(North-West University, 2008)
This study researches the topic customer service of convenience sores. Two objectives are set, namely to measure the customer service levels of convenience stores, and then to determine if any differences exist between ...
Evaluating business success in the microinsurance industry of South Africa
(North-West University, 2012)
Microinsurance is still at an embryonic stage in South Africa. The outcome is seen in the
significant number of low–income people who are either financially excluded or know very little about Microinsurance. Insurance ...
The need for disabled friendly accommodation in South Africa
(North-West University, 2007)
The paper reports on a Consumer Service Index (CSI) model that was developed for the accommodation industry in South Africa to assist the disabled and elderly traveller when using accommodation facilities in South Africa. ...
A conceptual framework to measure creativity at tertiary educational level
(North-West University, 2012)
Creativity only recently became the subject of systematic research, specifically over the past two decades. This is largely due to the fact that creativity is often misunderstood due to inconsistencies concerning the ...
Brand positioning in the remarket automotive industry
(North-West University, 2007)
The South African motor industry is currently at the height of competitiveness,
whether referring to new or pre-owned vehicles. The sale of new vehicles is at
an all time high, and this phenomenon flows through to the ...
Influence of Roundup Ready® maize on the South African maize herbicide market
(North-West University, 2004)
The first Roundup Ready crop to be commercialised was soybean in 1996. Soybean farmers, initially in the USA and more recently in Argentina, rapidly accepted these varieties. Roundup Ready soybeans were commercialised in ...
Measuring brand loyalty in the pharmaceutical industry of South Africa
(North-West University, 2012)
Brands are recognised as one of the most valuable assets that a company can possess and therefore brands are key role-players in the business strategies of organisations. The rivalry amongst competitors in the pharmaceutical ...
The measurement of the employee–brand relationship in the mining industry
(North-West University, 2012)
The study was aimed at measuring the employee-brand relationship in a mining company. The main reasons for the leading position of South African mining companies’, especially in the Ferro alloys industry was due to the ...
Strategic brand management in a growing and innovative specialty chemical industry
(North-West University, 2008)
Buckman Laboratories (Pty) Ltd. (hereafter referred to as Buckman Laboratories) is an international, privately owned, specialty chemical manufacturer. The company's marketing strategy is based on customer intimacy and ...
Developing a control system to manage sales coverage effectiveness
(North-West University, 2007)
Construction equipment sales companies are faced with ongoing changing critical customer requirements driven by economic conditions and in particular, the exponential growth of the past few years. This has had a tremendous ...