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Now showing items 1-10 of 14
Measuring brand loyalty in the pharmaceutical industry of South Africa
(North-West University, 2012)
Brands are recognised as one of the most valuable assets that a company can possess and therefore brands are key role-players in the business strategies of organisations. The rivalry amongst competitors in the pharmaceutical ...
An assessment of a business–to–business brand loyalty environment in the South African paint industry
(2013)
The study was conducted to measure brand loyalty of customers in a business-to-business environment, in this case the South African paint manufacturing industry. A brand loyalty conceptual framework developed for the Fast ...
Measuring brand loyalty of pharmaceutical livestock products among commercial farmers
(2014)
In this study brand loyalty of pharmaceutical livestock products among commercial farmers was measured. The purpose of the study was to assist agribusinesses to identify the dominant determinant when commercial farmers ...
Measuring the effect of loyalty programmes on a leading pet food brand
(2014)
Loyalty programmes, used as a tool to improve brand loyalty among consumers,
have grown in popularity in the South African business environment. Loyalty programmes are essential in understanding customers and to keep ...
Measuring brand loyalty in agribusinesses
(2014)
Brand loyalty represents an important asset to any business. While a considerable amount of research focuses on brand loyalty, empirical tests on the brand loyalty influences in the agribusiness environment have not been ...
Brand loyalty of cereal products
(North-West University, 2010)
The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer ...
Investigating brand loyalty of game farmers towards feed manufacturers in the North West Province
(North-West University (South Africa) , Potchefstroom Campus, 2016)
Branding among game farming feeds is considered to be a very important and valuable asset
for game feed producers in South Africa. Quality feeds and brands lead to a competitive
advantage within the game market. In this ...
A conceptual framework to measure brand loyalty
(North-West University, 2010)
Since the emergence of branding as an approach to marketing, the concept has been received with a great deal of interest and has stimulated ever increasing research in the area. Businesses have realized the importance of ...
Exploring the relationship between customer engagement strategies and brand loyalty
(North-West University (South Africa), 2022)
Customer engagement has become more than just a strategy for business or marketing. It empowers the consumer to be engaged throughout their initial interaction and purchase journey. This engagement journey can help a brand ...
Measuring the brand loyalty of customers towards online booking platforms
(North-West University (South Africa), 2020)
This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study while the Moolla and Bisschoff brand loyalty model was used to measure ...