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Generation Y students' perceived utility and trust in mobile banking
(North-West University (South Africa), Vaal Triangle Campus, 2015)
Rapid advances in mobile technologies and the increase in mobile device usage and ownership, specifically mobile phones, have contributed to the introduction and development of mobile technology as a banking services ...
Generation Y female students’ inclination towards entrepreneurship: a comparative study between South Africa and the Netherlands
(2015)
Entrepreneurship is considered a vital driving force for stimulating economic growth, economic competitiveness and for creating employment opportunities. Consequently, the creation of new ventures and the growth of existing ...
Antecedents of wrist-based fitness tracker usage amongst members of the South African Generation Y cohort
(North-West University (South Africa), 2020)
Wrist-based fitness trackers are known as the most popular wearable activity tracker compared to other wearable devices that have the ability to detect a variety of metrics, including steps taken, sport profiles, heart-rate ...
Effectiveness of selected marketing activities in creating brand equity in the South african clothing market amongst black Generation Y students
(2015)
The global fashion market is an increasingly desirable industry sector for many marketers. The apparel and textile industry, in particular, is one of the largest and most globalised industries worldwide. The fashion industry ...
Perceptions of alcohol-consumption motives amongst Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2017)
Excessive alcohol consumption has been a global issue for decades, especially amongst the Generation Y consumers. These consumers, specifically the Generation Y consumers who are attending higher education institutions ...
Mall shopping motivations among South African black Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2016)
Globally, shopping malls are growing rapidly both in number and in size. South Africa, viewed as the gateway to Africa, has moved increasingly towards mall-based retailing. Currently, in 2016, there are 1 785 shopping malls ...
Factors influencing impulse buying behaviour amongst Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2016)
Impulse buying is regarded as an important phenomenon in the context of retail business and marketing. Impulse buying is regarded as an important marketing tool for maximising revenues for businesses as it signifies an ...
Factors influencing South African female generation Y students’ purchase behaviour of beauty products
(North-West University (South Africa), Vaal Triangle Campus, 2016)
Fashion is regarded as a significant part of the economy, as the global fashion industry revenue reaches an astounding 1.2 trillion USD annually (Attire Club, 2013). In South Africa, fashion is regarded as an important ...
Hedonic and utilitarian shopping motivations among South African black Generation Y students
(North-West University, 2013)
With the South African retail industry being a major and attractive industry, marketers and retailers are pressured to obtain and maintain a competitive advantage by developing marketing strategies that appeal to various ...
Students' perceptions of service quality at two South African higher education institutions
(North-West University, 2012)
South African higher education institutions are facing increasing competition from both local and global competitors. This increasing competitive pressure has forced them to become aware of the importance of building and ...