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The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector
(2015)
The advert of social media has transformed the way in which tourism businesses operate especially in the marketing of tourism services. One major tourism sector which has been influenced by social media is the accommodation ...
A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)
The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ...
Developing a framework for the optimisation of the image of South Africa as a tourism destination
(2015)
Since the 1970s when the first destination image studies were performed, this topic has become one of the most predominant in the tourism marketing literature. Destination image within the tourism industry is essential, ...
A strategy for measuring the place marketing performance of business improvement districts in South Africa
(North-West University, 2018)
Businesses in city centres are increasingly faced with the problem of attracting customers due to competition from suburban shopping centres, high levels of crime and grime, and the inability of local municipalities to ...
Role of brand trust in creating brand equity in the mobile phone industry amongst black Generation Y students
(2013)
In the highly competitive business landscape of the twenty-first century, intangible assets such as brand equity are deemed as increasingly vital to the long-term success of organisations. Brand loyalty, which is the primary ...