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The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector
(2015)
The advert of social media has transformed the way in which tourism businesses operate especially in the marketing of tourism services. One major tourism sector which has been influenced by social media is the accommodation ...
A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)
The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ...
'n Ondersoek na die rol van sosiale media in sportbemarking
(North-West University (South Africa). Potchefstroom Campus, 2018)
Varsity Cup sport meetings (especially rugby) is well supported by university students and even attract more supporters than some provincial matches. The focus of this study was thus to investigate the nature of the marketing ...
An exploration of the strategic implementation of marketing communication within social networking communication context
(North-West University, 2012)
Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment ...