Search
Now showing items 1-6 of 6
Motivation-based segmentation of scuba divers at Ponta do Ouro
(North-West University (South Africa). Potchefstroom Campus, 2019)
The value of tourism lies in the tourist’s experience and one’s motive or need to travel. The aim of selling a tourism product is to satisfy the tourist’s need, and marketing aims to determine this need; in this case, the ...
Spending behaviour of visitors to the Klein Karoo National Arts Festival
(North-West University, 2009)
The Klein Karoo National Arts Festival (KKNK) is one of the most popular arts festivals in South Africa, but ticket sales have alarmingly declined since 2005 resulting in the Festival already being in a decline phase of ...
The effect of lifestyle and perceived value on the purchase intention of consumers in the cellular industry
(North-West University (South Africa), 2021)
Numerous studies have been conducted on consumers’ lifestyles and perceived value of
consumers. Marketers and organisations have, however, overlooked the effect that these two
terms have on the purchase intention of ...
Market segmentation of visitors to Aardklop National Arts Festival : a comparison of two methods
(North-West University, 2009)
The Aardklop National Arts Festival is one of the three largest arts festivals in South Africa. Arts festivals such as Aardklop are also one of the most rapidly growing events tourism segments. It sustains different forms ...
Visitor segmentation of arts festivals : a comparative study of three events
(North-West University, 2007)
The purpose of this study was to identify tourist profiles as a segmentation
variable for three festivals (Innibos, Oppikoppi and Volksblad). Numerous
segmentation studies have been done in the past; however, few were ...
Profiling Latin American tourists to South Africa : the case of wilderness safaris
(North-West University (South Africa) , Potchefstroom Campus, 2016)
Tourism growth to South Africa is in decline leading to less overseas travel from Europe, United States of America and Australasia. These developed economies are Wilderness Safaris and South Africa’s main source markets ...