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The role of print media in travel decision-making
(North-West University, 2005)
The primary goal of this study was to determine if print media (newspapers and
magazines) play a role in tourist decision to visit a destination. Four objectives were
derived from the primary research goal.
The first ...
Lifetime value modelling
(North-West University, 2009)
Given the increase in popularity of Lifetime Value (LTV), the argument is that the topic will assume an increasingly central role in research and marketing. As such, the decision to assess the state of the field in Lifetime ...
Motivation-based segmentation of scuba divers at Ponta do Ouro
(North-West University (South Africa). Potchefstroom Campus, 2019)
The value of tourism lies in the tourist’s experience and one’s motive or need to travel. The aim of selling a tourism product is to satisfy the tourist’s need, and marketing aims to determine this need; in this case, the ...
The role of the host community in marketing arts festivals
(North-West University, 2008)
The primary objective of this study was to determine the role of the host community in the marketing of arts festivals with reference to the Grahamstown National Arts Festival. This goal was achieved firstly by analysing ...
Brand loyalty to arts festivals : case of KKNK
(North-West University, 2011)
The primary purpose of this study was to determine the status of brand loyalty to art festivals with
reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and
discussing the role ...
A city branding framework for selected cities in the North West Province
(2015)
Cities are faced with increased competition to attract and retain residents. Due to globalisation, residents now have a choice where they want to live, work and stay. Cities must therefore investigate how the use of branding ...
Branding and cartoon character usage in food marketing to children : the South African picture
(2015)
Background Worldwide, including in South Africa, it is a well-known fact that there is a rising prevalence of overweight and obesity contributing to non-communicable diseases (NCDs) in children. In South Africa, the ...
The validation of an assessment battery for sales representatives in a telecommunication company
(North-West University, 2006)
Globalisation yields numerous challenges and continuous changes in the economic
environment, rapid technological advancements, and an increased emphasis on organisational competitiveness. The existing practice in the ...
Consumer response towards yoghurt that comes with a spoon : product design and consumer behaviour
(North-West University (South Africa), Potchefstroom Campus, 2015)
The study deals with consumer response towards yoghurt that comes with a spoon
concerning product design and consumer behaviour. The study intends to meet the
convenient need of a spoon when eating yoghurt. It will unveil ...
The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector
(2015)
The advert of social media has transformed the way in which tourism businesses operate especially in the marketing of tourism services. One major tourism sector which has been influenced by social media is the accommodation ...