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Motivation-based segmentation of scuba divers at Ponta do Ouro
(North-West University (South Africa). Potchefstroom Campus, 2019)
The value of tourism lies in the tourist’s experience and one’s motive or need to travel. The aim of selling a tourism product is to satisfy the tourist’s need, and marketing aims to determine this need; in this case, the ...
Brand loyalty to arts festivals : case of KKNK
(North-West University, 2011)
The primary purpose of this study was to determine the status of brand loyalty to art festivals with
reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and
discussing the role ...
A city branding framework for selected cities in the North West Province
(2015)
Cities are faced with increased competition to attract and retain residents. Due to globalisation, residents now have a choice where they want to live, work and stay. Cities must therefore investigate how the use of branding ...
Branding and cartoon character usage in food marketing to children : the South African picture
(2015)
Background Worldwide, including in South Africa, it is a well-known fact that there is a rising prevalence of overweight and obesity contributing to non-communicable diseases (NCDs) in children. In South Africa, the ...
Consumer response towards yoghurt that comes with a spoon : product design and consumer behaviour
(North-West University (South Africa), Potchefstroom Campus, 2015)
The study deals with consumer response towards yoghurt that comes with a spoon
concerning product design and consumer behaviour. The study intends to meet the
convenient need of a spoon when eating yoghurt. It will unveil ...
The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector
(2015)
The advert of social media has transformed the way in which tourism businesses operate especially in the marketing of tourism services. One major tourism sector which has been influenced by social media is the accommodation ...
A critical assessment of the key success factors of social media as a marketing tool in the South African tourism industry
(2015)
The purpose of this study was to critically assess the key success factors of social media as a marketing tool in the South African tourism industry. Numerous studies have been done on social media, but none of them were ...
Towards a spectator loyalty model for soccer clubs in South Africa
(North-West University (South Africa) , Potchefstroom Campus, 2015)
Understanding loyalty in marketing is important as it can enable soccer clubs to manage the impact on fostering vital spectators and communities support for the sport industry. More importantly, soccer club managers need ...
A critical evaluation of market segmentation at national arts festivals in South Africa
(North-West University, 2010)
The Klein Karoo National Arts Festival (KKNK) and the Aardklop National Arts Festival (Aardklop) are two of the largest and most popular arts festivals in South Africa. From a sustainability point of view, the primary aim ...
A conceptual instrument to measure the success of branding in the tourism industry
(North-West University (South Africa) , Potchefstroom Campus, 2015)
Several studies have been completed on branding within the tourism industry and it is
therefore an active research field. The problem is that all of these studies made use of different measuring instruments to measure ...