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A model of consumers' perceptions of food additives and consequent purchasing behaviour
(North-West University, 2007)
The primary objective of this study was to apply the Elaboration Likelihood Model of persuasive communication to consumers' perceptions of food additive labelling. The model was used to explain how consumer information ...
Describing the brand wearing male consumer and his searching and evaluating behaviour in the retail environment
(North-West University, 2008)
The behaviour of the male consumer in the retail environment is under-explored. Literature indicates that the market for men's clothing is growing and is becoming increasingly important to clothing retailers. It was also ...