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    Developing a post-harvest market model for maize in South Africa 

    Maré, F.K. (North-West University (South Africa), 2021)
    This paper aims to develop a post-harvest marketing model, tailored to the bespoke requirements of Vlakvlei Boerdery (Pty) Ltd, with the earmark of utilising its private grain handling and storage facilities to the fullest. ...
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    Assessing the influence of radio advertising on consumer purchasing decisions 

    Efstathiou, N.D. (North-West University (South Africa), 2020)
    Radio advertising is an advertising platform that has been used by brands, products and services since 1922. The influence of radio advertising on a consumer’s purchase decision is tough to determine, the research that is ...

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    AuthorEfstathiou, N.D. (1)Maré, F.K. (1)Advisor/Supervisor
    Bisschoff, C.A. (2)
    Subject
    marketing (2)
    agriculture (1)consumers (1)frequency (1)futures (1)hedging (1)post-harvest (1)Radio advertising (1)revenue (1)SAFEX (1)... View MoreDate Issued2020 (1)2021 (1)Has File(s)Yes (2)

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