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Measuring the service quality of holiday accommodation in the Limpopo province
(North-West University (South Africa), 2020)
Service quality is, and has always been the backbone of the leisure and accomodation industry. Accommodation requires high standards of excellence.This study investigates the service quality of holiday accommodation at ...
Measuring the brand loyalty of customers towards online booking platforms
(North-West University (South Africa), 2020)
This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study while the Moolla and Bisschoff brand loyalty model was used to measure ...