Now showing items 1-2 of 2
Measuring the brand loyalty of customers towards online booking platforms
(North-West University (South Africa), 2020)
This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study while the Moolla and Bisschoff brand loyalty model was used to measure ...
Exploring the relationship between customer engagement strategies and brand loyalty
(North-West University (South Africa), 2022)
Customer engagement has become more than just a strategy for business or marketing. It empowers the consumer to be engaged throughout their initial interaction and purchase journey. This engagement journey can help a brand ...