This study investigates the relationships between the fashion industry and developing technologies in South Africa. The study further determines the advantages and disadvantages of adopting these technologies in the fashion ...

The study investigates the effect of customer satisfaction on repurchase intention in the second-hand motor industry of selected provinces in South Africa. This industry is very competitive, price sensitive and high service ...

The South African public higher education system is not able to absorb the increase in demand for higher education, and this is an opportunity for private higher education institutions to assist and fill the skills gap. ...

Service quality is, and has always been the backbone of the leisure and accomodation industry. Accommodation requires high standards of excellence.This study investigates the service quality of holiday accommodation at ...

This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study while the Moolla and Bisschoff brand loyalty model was used to measure ...

This study focuses on customer service in the restaurant industry. In the highly competitive environment of the Bult area in Potchefstroom, restaurants need a competitive advantage to survive or outperform their closest ...

Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ...

Radio advertising is an advertising platform that has been used by brands, products and services since 1922. The influence of radio advertising on a consumer’s purchase decision is tough to determine, the research that is ...