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An assessment of a business–to–business brand loyalty environment in the South African paint industry
(2013)
The study was conducted to measure brand loyalty of customers in a business-to-business environment, in this case the South African paint manufacturing industry. A brand loyalty conceptual framework developed for the Fast ...
Brand loyalty of cereal products
(North-West University, 2010)
The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer ...