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Measuring brand loyalty of pharmaceutical livestock products among commercial farmers
(2014)
In this study brand loyalty of pharmaceutical livestock products among commercial farmers was measured. The purpose of the study was to assist agribusinesses to identify the dominant determinant when commercial farmers ...
Measuring the effect of loyalty programmes on a leading pet food brand
(2014)
Loyalty programmes, used as a tool to improve brand loyalty among consumers,
have grown in popularity in the South African business environment. Loyalty programmes are essential in understanding customers and to keep ...
Measuring brand loyalty in agribusinesses
(2014)
Brand loyalty represents an important asset to any business. While a considerable amount of research focuses on brand loyalty, empirical tests on the brand loyalty influences in the agribusiness environment have not been ...
Analysing technical tertiary training and education requirements for the South African explosives industry
(2014)
South Africa is one of the largest producers of explosives in the world. The production of explosives is driven by the mines’ need for explosives to produce the commodities needed by the economy. South Africa used to offer ...
An analysis of patient proactivity in selected areas of South Africa
(2014)
In this information driven society it is a given that the medical field are more explored to be able to live a sustainable healthy life well into the golden years. Everyone is responsible for his or her own health, and as ...
Measuring brand loyalty in the hospitality industry in South Africa
(2014)
Brand loyalty development is an important part of a company‘s marketing strategy. Empirical data on the influences of brand loyalty in the South African hospitality industry is non-existent. Moolla and Bisschoff developed ...
Evaluating Gauteng pharmacists' attitudes towards generic medicines
(2014)
Generic medicines are very important in driving down the health care cost. In a country like South Africa, where more than 80% of the population depend on the state health care, it is important to find ways to reduce cost. ...
Analysing fertiliser buying behaviour of emerging farmers in the Free State Province
(2014)
Fertilizer plays a major role in the profitability of the farmer’s business, his/her future success as well as the sustainability of his business. Fertilizer is also one of the most expensive farm inputs, and therefore, ...