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The effectiveness of dual branding in the agricultural sector
(North-West University, 2008)
The study deals with the concept of competing in the market with a dual branding strategy against mono-brands. The research, more specifically, examines the market awareness of the brand regarding the company versus the ...
The influence of mobile internet on advertising to consumers in the short–term insurance industry
(North-West University, 2009)
Marketing and advertisement activities are transforming as new digital media streams emerge. It is believed that the first major digital transition took place when broadcast media such as television and cinema, also called ...