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The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector
(2015)
The advert of social media has transformed the way in which tourism businesses operate especially in the marketing of tourism services. One major tourism sector which has been influenced by social media is the accommodation ...
Assessing key tour guide competences to co-create memorable tourism experiences
(North-West University (South Africa) , Potchefstroom Campus, 2016)
Despite growing academic interest in memorable experiences, very limited research has examined how tourism frontline staff should be nurtured to become co-creators of memorable tourism experiences, particularly the tour ...
An assessment of brand Zimbabwe's competitiveness and attractiveness as a tourism destination
(North-West University, 2018)
The global tourism market is characterised by growing competition. Tourism destinations are competing for tourism arrivals and investments. Therefore, creating competitive and attractive destinations has been paramount in ...
A critical assessment of innovation as a determinant of tourism competitiveness
(North-West University, 2018)
Innovation is increasingly being regarded as the life blood of growth in any economy. However, the role of innovation as a determinant of destination competitiveness is largely neglected in the majority of models on ...
Tourists’ taxonomy as a management tool for destination competitiveness
(North-West University, 2018)
The increasing competition for tourist markets among nations calls for destination managers to adopt customer-centric approaches to gain sustainable competitive advantages. In the case of Zimbabwe, (the setting of this ...
A green management framework for hotels : a case of two African countries
(2015)
Currently, there are environmental issues the world is facing which include global climate change, ozone depletion, pollution, high consumption of resources and increasing amounts of solid waste. Tourism is one of the ...