Advertising to children has received regular focus since 1961, yet it remains a controversial topic. When people speak about advertising to children, they are frequently discussing food advertising. Recent concerns about ...

Contrary to the main proposition of classical economics, nation competitiveness does not only depend on fundamentals but also nation brand equity, which is the aggregate enduring perceptions held by a country's key ...

Real estate or property as it is also known, is one of the key driving forces of the global economy and owning real estate, gives a sense of security and belonging to homeowners. The objectives of this research were to ...

This study investigates ethical branding by motor dealers in South Africa. It uses General Motors South Africa (GMSA) as a case study. The author chose General Motors South Africa based on its many years of existence within ...

The South African Mining industry comprises diverse mining activities and minerals such as platinum, diamond, iron, uranium, coal, manganese, gold, silver, copper and others. Mines play a large role in businesses in their ...