Brands are recognised as one of the most valuable assets that a company can possess and therefore brands are key role-players in the business strategies of organisations. The rivalry amongst competitors in the pharmaceutical ...

Loyalty programmes, used as a tool to improve brand loyalty among consumers, have grown in popularity in the South African business environment. Loyalty programmes are essential in understanding customers and to keep ...

The study was conducted to measure brand loyalty of customers in a business-to-business environment, in this case the South African paint manufacturing industry. A brand loyalty conceptual framework developed for the Fast ...

The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer ...

Brand loyalty represents an important asset to any business. While a considerable amount of research focuses on brand loyalty, empirical tests on the brand loyalty influences in the agribusiness environment have not been ...

In this study brand loyalty of pharmaceutical livestock products among commercial farmers was measured. The purpose of the study was to assist agribusinesses to identify the dominant determinant when commercial farmers ...

Brand loyalty development is an important part of a company‘s marketing strategy. Empirical data on the influences of brand loyalty in the South African hospitality industry is non-existent. Moolla and Bisschoff developed ...

Branding among game farming feeds is considered to be a very important and valuable asset for game feed producers in South Africa. Quality feeds and brands lead to a competitive advantage within the game market. In this ...

Since the emergence of branding as an approach to marketing, the concept has been received with a great deal of interest and has stimulated ever increasing research in the area. Businesses have realized the importance of ...

Soft drink consumption and child obesity are increasing in the South African fast-food environment. Parents of primary school children influence their children directly through the choices they make when purchasing a soft ...