The study was conducted to measure brand loyalty of customers in a business-to-business environment, in this case the South African paint manufacturing industry. A brand loyalty conceptual framework developed for the Fast ...

Agriculture faces several challenges these days, most notably is the worldwide key challenge of providing sustainable food supply and agricultural systems to a population that is expected to grow to 10 billion by the year ...

Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ...