Microinsurance is still at an embryonic stage in South Africa. The outcome is seen in the significant number of low–income people who are either financially excluded or know very little about Microinsurance. Insurance ...

Creativity only recently became the subject of systematic research, specifically over the past two decades. This is largely due to the fact that creativity is often misunderstood due to inconsistencies concerning the ...

Brands are recognised as one of the most valuable assets that a company can possess and therefore brands are key role-players in the business strategies of organisations. The rivalry amongst competitors in the pharmaceutical ...

The study was aimed at measuring the employee-brand relationship in a mining company. The main reasons for the leading position of South African mining companies’, especially in the Ferro alloys industry was due to the ...

The image of a school is mechanism that defines a certain school amongst other schools in the vicinity, as well as the country. The image model developed in this study, can be used as a management tool through which the ...

Advertising to children has received regular focus since 1961, yet it remains a controversial topic. When people speak about advertising to children, they are frequently discussing food advertising. Recent concerns about ...

This preliminary study investigated the factors which influence consumer choice of beef. A questionnaire and sensory evaluation considered the level of importance which consumers attached to the sensory (intrinsic attributes) ...

The general aim of this study was to develop a strategic plan for a company in the dust suppression industry. Currently there is no formal process documented or analysis done within the company regarding strategic planning ...

This study aims to measure the managerial skills of managers working in the banking industry. To do so, the newly developed managerial skills measuring instrument of Thekiso (2011) was used by to determine skills for ...

Generic medicines are very important in driving down the health care cost. In a country like South Africa, where more than 80% of the population depend on the state health care, it is important to find ways to reduce cost. ...