This study researches the topic customer service of convenience sores. Two objectives are set, namely to measure the customer service levels of convenience stores, and then to determine if any differences exist between ...

The paper reports on a Consumer Service Index (CSI) model that was developed for the accommodation industry in South Africa to assist the disabled and elderly traveller when using accommodation facilities in South Africa. ...

The South African motor industry is currently at the height of competitiveness, whether referring to new or pre-owned vehicles. The sale of new vehicles is at an all time high, and this phenomenon flows through to the ...

The first Roundup Ready crop to be commercialised was soybean in 1996. Soybean farmers, initially in the USA and more recently in Argentina, rapidly accepted these varieties. Roundup Ready soybeans were commercialised in ...

Buckman Laboratories (Pty) Ltd. (hereafter referred to as Buckman Laboratories) is an international, privately owned, specialty chemical manufacturer. The company's marketing strategy is based on customer intimacy and ...

Construction equipment sales companies are faced with ongoing changing critical customer requirements driven by economic conditions and in particular, the exponential growth of the past few years. This has had a tremendous ...

The fundamental focus of this study is to discover the perception consumers of developing cultures have of brands and brand value. Markets are highly fragmented and is characterised by factors such as a diversity of cultures, ...

Agricol is a South African seed company that offers a wide range of seed products that includes sunflower, maize, pastures and turf grasses. The addition of a new sweet forage sorghum hybrid to the current forage sorghum ...

The study deals with the concept of competing in the market with a dual branding strategy against mono-brands. The research, more specifically, examines the market awareness of the brand regarding the company versus the ...

Customer defections have been linked to service encounter failure in the tourism, leisure and hospitality industry. This study embraces the idea of improving customer acquisition, retention and satisfaction through proactively ...