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Measuring the customer service of local restaurants
(North-West University (South Africa), 2020)
This study focuses on customer service in the restaurant industry. In the highly competitive environment of the Bult area in Potchefstroom, restaurants need a competitive advantage to survive or outperform their closest ...
Employing customer experience as a differentiator of purchasing decisions in the industrial sector
(North-West University (South Africa), 2020)
Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ...