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Now showing items 1-5 of 5
South African parents' perception of television food advertising directed at children
(North-West University, 2010)
Advertising to children has received regular focus since 1961, yet it remains a
controversial topic. When people speak about advertising to children, they are
frequently discussing food advertising. Recent concerns about ...
A stakeholder-oriented conceptual framework to measure brand equity of nation of FDI
(North-West University, 2018)
Contrary to the main proposition of classical economics, nation competitiveness does not only depend on fundamentals but also nation brand equity, which is the aggregate enduring perceptions held by a country's key ...
Analysing ethical branding by selected motor dealers in South Africa
(North-West University, 2018)
This study investigates ethical branding by motor dealers in South Africa. It uses General Motors South Africa (GMSA) as a case study. The author chose General Motors South Africa based on its many years of existence within ...
An investigation of buying behaviour of explosives by mines in South Africa
(North-West University, 2018)
The South African Mining industry comprises diverse mining activities and minerals such as platinum, diamond, iron, uranium, coal, manganese, gold, silver, copper and others. Mines play a large role in businesses in their ...
An analysis of housing preferences among middle-income buyers in Potchefstroom
(North-West University (South Africa) , Potchefstroom Campus, 2016)
Real estate or property as it is also known, is one of the key driving forces of the global economy and owning real estate, gives a sense of security and belonging to homeowners. The objectives of this research were to ...